Wan 3.0's feature set is defined by two shifts: longer clips and wider inputs. The 30-second single shot doubles the industry standard. Document and URL inputs open modalities no other video model accepts. Everything else (better realism, stronger consistency, improved instruction following) compounds these two changes into a model built for professional content production at scale.

Native 30-Second Single Shot

Generate a full 30-second continuous clip in one pass. Previous Wan models capped at 15 seconds. Most competitors cap at 5-16 seconds. A 30-second clip covers a broadcast spot in a single generation with no cuts to stitch or match. Camera movements (push-in, pan, tracking, crane) play out with sustained coherence. Smart duration control auto-adjusts: a 5-second action generates at 5 seconds, not padded to 30. The extend function continues any clip for even longer sequences.

Document-to-Video

Upload a PDF, Excel spreadsheet, Word document, PowerPoint deck, or TXT file. The model reads the content and builds video from it. A data table becomes a dynamic chart presentation. A text introduction becomes an animated explainer. A slide deck becomes a polished introductory short. This is a modality no other video model supports. It collapses the "read the document, write a script, generate the video" pipeline into a single step.

Web URL-to-Video

Point the model at a product page, software website, research paper, or marketing site. It extracts the content, design patterns, and context, then generates a video that represents the page. A product listing becomes a showcase ad. A software landing page becomes a UI walkthrough promo. A research paper becomes an animated summary. This is the second new modality that Wan 3.0 introduces.

Pixel-Level Reference Consistency

Characters, objects, audio, scenes, and styles stay stable across the full generated sequence. This is described as pixel-level consistency. A product's color, texture, and proportions hold from the first frame to the last. A character's face, clothing, and body language stay recognizable throughout a 30-second continuous take. Previous Wan versions had consistency, but 3.0 pushes it to a fidelity level that holds up under close inspection.

Two Tiers: Standard and Prime

Standard (wan3.0-video) takes about 14 minutes for a 720p/15-second clip at $0.10 per second. Prime (wan3.0-video-prime) takes about 2 minutes for the same output at $0.14 per second. Both produce the same quality. The difference is speed. Use Standard for batch generation and overnight rendering. Use Prime when you need results during a client call or creative session. Both support 480p, 720p, and 1080p.

Higher Realism and Expressiveness

Visual details are closer to real footage. Portraits are distinctive, not generic. Color reproduction is faithful. Emotional expression includes micro-expressions synchronized to body movement. Multilingual voice response sounds natural across multiple languages and dialects. Text rendering in video is improved over previous versions. Motion and audio expressiveness are both stronger.